Tube or bottle
Share preferred shape, size, material feeling, clear/frosted/colored body, cap color and whether you need a premium or budget launch style.
Applicator
Confirm doe-foot, brush, roller, squeeze tube or another applicator reference. Photos are useful even when exact sourcing changes later.
Logo and decoration
Prepare brand logo, preferred print color, hot stamping needs, label direction, outer box idea and any barcode or market label needs.
Shade and formula set
List shade count, clear/tinted split, shimmer needs, sample references, texture targets and any ingredient positioning you want to discuss.